Briefly mention about 'Swachh Bharat Abhiyan'. When was it launched and what are its objectives?

'Swachh Bharat Abhiyan' is a significant cleanliness campaign started by the Government of India. It was officially launched on 2nd October 2014 with a dream of a clean and hygienic India. It emphasized upon people to neither litter nor let others litter. Millions of people from different sections of the society came forward and joined this mass movement of cleanliness. Following are some objectives of the campaign:

1. To clean the streets, roads and infrastructure of the country's cities and towns.
2. To eliminate open defecation through the construction of individual, cluster and community toilets.
3. To establish accountable mechanisms of monitoring latrine use
4. To achieve efficient solid and liquid waste management systems.